Below are some best practices for creating effective surveys on TableCheck:
1. Don’t let your survey get too long.
A survey is likely to have a better completion rate if does not take too much time of a respondent. While the ideal number of questions is anywhere between 5 to 7, make sure it never exceeds 10.
2. Focus on using closed-ended questions.
Close-ended questions are the ones that use pre-populated answer choices for the respondent to choose from - like multiple choice or checkbox questions. These questions are easier for respondents to answer and provide you with quantitative data to use in your analysis.
Open-ended questions (also known as free response questions) ask the respondent for feedback in their own words. Since open-ended questions can take much longer to answer, try to only include 1-2 of them at the end of your survey.
3. Consider including a survey incentive.
If you are keen on getting a lot of responses, an incentive in some form can prove helpful. An example of potential incentive can be some discount on their next visit, a complimentary bottle of premium wine on their next visit, etc.
4. Stay away from asking double-barreled questions.
Double-barreled questions are when you ask for feedback on two separate things within a single question. Here’s an example: “How would you rate the quality of our product and support?”
Such kind of questions may confuse the respondents and they might end up not answering the question or worse, not answering the survey at all.
5. Preview your survey before you send it.
In order to ensure that the Survey looks how how you intended it to be, please click Preview once you have finished entering all questions.